Start here. This page sums up the business case in a few minutes' reading: raise bought-in beef-breed calves on pasture near Stockholm and sell premium, traceable meat directly to food-conscious households. Fifteen detailed pages sit behind this summary — open them from the cards below and adjust the assumptions yourself.
Proceed — as a premium local-meat brand, not as commodity farming.
Selling bulls to an abattoir at ~85 SEK/kg barely breaks even. The opportunity is premium, story-driven beef sold direct at 2–3× that price, into a wealthy, origin-conscious Stockholm market with a widening domestic supply gap.
The decisive success factor is go-to-market ability — building and keeping a subscriber base. That is the founder's proven strength (a prior company scaled 0 → 40 MSEK). Start lean with a buy-and-finish model (no breeding herd), lease the land, and let the customer base set the pace of the herd.
Every number on this page comes from one of these pages. Click a card to open it — the models have live sliders so you can test the assumptions yourself.
Why buy-and-finish No calving, no bull, no year-round cows — simpler and lower-risk for a first venture, and cash arrives ~a year sooner (own each animal ~15 months, not a ~2.5-year breeding pipeline).
A customer pays ~250 SEK per kg of meat; one animal yields ~224 kg saleable meat (~56,000 SEK).
≈ 189/kg cost → ~61/kg operating profit, plus ~71/kg subsidy → ~133/kg net to the owner-operator.
How to read it honestly:
Selling 50 animals ≈ 11,200 kg of meat. At a realistic channel mix that's roughly ~300–450 subscriber households (≈8–9 per animal) plus 3–5 restaurant/trade accounts — about 0.03% of greater Stockholm.
The ongoing job is retention: replacing ~30% annual churn means signing ~7 new households a month. REKO-ringar, Instagram and referrals are the low-cost acquisition engine — though the REKO page finds that channel smaller and more fragile than it looks, and better used to acquire customers than to move volume.
One lean year: Year 1 is the trough (~−593k, almost all upfront infrastructure + first calves). With ~75% loan financing, that leaves ~148k of equity at risk.
Operations turn cash-positive in Year 2, reach full payback by Year 3, then run at ~1.3M/yr. Land-based subsidies arrive before the first sale and keep Year-1 operations near breakeven.
Pages 12–16 build the resources, the year, the capital and the risks from published Swedish sources rather than from single-line assumptions. Five findings move the plan:
About 1,500 hours a year at 50 head — 0.8 of a full-time year, so one person can do it. But only ~620 h is livestock and land; 880 h is cutting, packing, delivering and selling. The published Swedish benchmark for the on-farm half — 9 h per animal — confirms the model's assumption. See the farming year.
Fencing follows the perimeter, so it scales with the square root of the number of parcels. The same 62 ha costs ~200k SEK to fence as one block and ~350k over three. Ask how many separate blocks before you ask the rent — see infrastructure & capex.
The whole plan's unresolved list, drawn from the detail pages. Each page carries its own set at the end.
| Question | Why it matters | Where the answer comes from |
|---|---|---|
| What does a weaned beef-breed calf cost today, delivered near Stockholm?Blocking | It is the largest single cost per animal. The model uses 8,000 SEK; a 2021 published figure for the same animal was 8,898, and producer prices have roughly doubled since. A 25% error is ~100,000 SEK a year at 50 head. | Live quotes from two or three suckler herds; the live-animal price lists at KLS Ugglarps and HKScan; Jordbruksverket's price statistics. |
| Is the 250 SEK/kg price ex-VAT or including 12% moms?Blocking | It decides whether the revenue line is ~11% lower than modelled, and whether the price is mid-band or top-of-band against competitors. Every economics page inherits the answer. | Your own decision, then re-run the comparison against competitor list prices, which are consumer prices. |
| Which parcels — how many separate blocks, what water, what fence already stands?Blocking | Drives capital cost between roughly 200k and 600k SEK, sets the forage acreage, and decides whether the herd can be watered in a July drought. | Walk the land in spring; ask the outgoing farmer what it actually carried; check the SAM block map for eligible area. |
| Will 300–450 households actually subscribe at this price?Blocking | The entire premium rests on it. If the direct share lands at 40% instead of 80%, profit per animal falls about a quarter. | A waitlist before any capital is committed, and one or two REKO seasons selling someone else's product or your first animals. |
| What lead time does a small abattoir need, especially in December?Important | A finished animal must go when it is ready, and the December slaughter batch collides with the Christmas sales peak. This is the most schedule-critical unknown in the plan. | Lövsta Kött and Skärgårdsslakteriet directly — ask for their December lead time specifically. |
| What will a bank lend against a leased holding, and at what rate?Important | The cash-flow model assumes 75% debt at 4.5%. Security over leased land is weaker than over owned land, so both numbers may move. | Two banks with agricultural desks; Landshypotek; ask what security they take when the land is rented. |
Prepared August 2026 as a planning aid. All figures are indicative estimates in SEK (ex-VAT) built from public 2025–2026 Swedish sources — Jordbruksverket, Livsmedelsverket, Länsstyrelsen Stockholm, Agriwise / Hushållningssällskapet, Ludvig & Co, and published farm price lists — and should be verified against local quotes (land leases, calf suppliers, an abattoir such as Lövsta, insurance) before any financial commitment. Steady-state figures apply from ~Year 3; Years 1–2 are an investment phase per the cash-flow model. This is not financial advice.